We’re The Frux and we think you should EAT MORE PLANTS! Why do you ask? Well, we care about you, that’s why.

We care about our families and ourselves.

We care about our community and friends.

We care about our planet and we think there are a lot of great foods out there that take all the things we care about into consideration.

We also care a lot about food! It’s often the one thing we all have in common.  We celebrate with it, comfort ourselves with it and share it with each other, daily. It’s our love language. But some foods out there just don’t deserve the love.

And we want to make sure people know that good food, no GREAT food, is often just a veggie away.

That gets us into the next question. Why just plant-based foods? Why not animal-based foods? Well, we got three main reasons why animal-based foods, especially meats, makes us do a double take:

1. The rise in meat consumption…







2. The environmental impact of the meat industry…








(We’d like to thank NPR for the charts!)

3. And this fact: Heart disease is the number one cause of death for both men and women in the United States, claiming approximately 1 million lives annually.

According to the American Heart Association one of the leading things you can do to prevent heart disease, and promote heart-healthy living, is by taking into consideration the foods you eat.

But who wants to diet?! Not us. We’d rather eat delicious fantastic foods whenever we want. And that’s what we do. We just make sure they’re all plant-based. A plant-based diet is based on a variety of foods like beans, nuts, fruits, vegetables and grains. And that’s we here at The Frux have been eating for almost 20 years.

Over that time we’ve learned a lot and we want start sharing that know-how with more people then just our family and friends. So we started The Frux. Latin for both fruit and success, The Frux is our way of starting a conversation about plant-based foods.

For now we’re keeping track of all the exciting new plant-based food products and vegan goods & services, and gathering it together to make it easy for you to stay informed. But this is just the beginning. We’ve got plans in the works to help bring the knowledge we have right into your homes and kitchens through Plant-Based cooking kits.

Bottomline: The Frux is here to empower you to EAT MORE PLANTS.

All in all, we say it’s a win-win.